Concept

CONCEPT

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep
knowledge. There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality. Hidden hamlets conceal
their own unique culture.
Here you can interact with the local inhabitants.There are journeys in Japan
that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region,
at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to
welcome you.


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UNDISCOVERED EXPLORATION

~Find excitement and adventure among the abundant nature of Japan~

The Japanese archipelago extends a long distance from north to south, and encompasses
a wide range of climates and topography. As a result of this it is blessed with an
abundance of natural scenery. The beauty produced by nature in Japan is an impressive
sight, and enjoying the activities that take place in such a setting is truly exciting.
How about a little adventure to fully appreciate Japan?

Scenic Photography Tour with Local Photographer!

No experience of photography required to join this tour. Explore the scenic view of our hidden gems!

Try your luck at the Boat Race, and try to pick the winner from the 6 racers!

Boat Race is a fast paced water sport where 6 boats race across the surface of the water and there is one winner.

Kujukushima Pirate Cruise Ship Mirai

A taste of the future on Japan’s first electrically-propelled pleasure cruise.

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UNDISCOVERED CULTURE

~Unique Cultures~

Is an experience of Japanese culture in Kyoto enough?
Not even close. There is a wealth of history and tradition to discover all over Japan.
As you head deeper into the regions of Japan you can find unique cultures much as they
have always been. Let’s take a trip to explore these places where you can
encounter the many cultures of Japan.

Gastronomy of Snow Country: The Gift from the Country Hill and Cooking by Hot-spring

Gastronomy in a hot-spring town on a country hill at its best.

Kujukushima Pirate Cruise Ship Mirai

A taste of the future on Japan’s first electrically-propelled pleasure cruise.

The island where deities dance. Stay on Sado and experience the festival!

Onidaiko is a traditional performing art only found on Sado that is performed at festivals

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UNDISCOVERED LIFE

~Hidden villages and a chance to meet the locals who live there~

Japan is known as a highly advanced nation, and this is certainly the impression you
will get if you venture to one of its cities. Yet set foot in the countryside and you
will encounter a way of life in harmony with nature that has been carrying on throughout
the ages. So let’s head to the countryside, and there get to know the local people and
their livelihood. There is a whole other Japan that you are yet to discover.

Enjoy Local Performing Arts and Food with Sado Islanders: Osaki Soba no Kai

You can enjoy its local performing arts with local food in a friendly atmosphere.

Jomon Snow Hike

This is the source of wisdom in the Snow Country passed on to today.

~Passed down 150 years ago by Echigo Province’s largest landowner~ The Ito Manion & Mochi Making

Niigata Prefecture produces the best rice in Japan.

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UNDISCOVERED SPIRIT

~Feel the deep spirituality at the ancient shrines and pilgrim trails~

Where did the Japanese, who see divinity in trees and rocks, and have compassion for
nature, get this sensitivity from? Perhaps there are clues to be found in the Jomon
Culture which for a period of over 10,000 years lived in harmony with nature. Or we
can catch a glimpse in the religious ceremony that has been going for over 1000 years
and is still performed today. We will introduce you to some trips that will take you
to the source of this deep spirituality found in Japan.

~A traditional craft going back 400 years to the Edo Period ~ Experience making gold-inlaid Niigata laquerware

The trade ships that sailed the Sea of Japan coast and called at Niigata brought with them a wealth of goods which helped the port cities flourish.

~Passed down 150 years ago by Echigo Province’s largest landowner~ The Ito Manion & Mochi Making

Niigata Prefecture produces the best rice in Japan.

Discover Faith × Art in Kotohira

After completing the 785 steps to the main shrine of Kompira Shrine, the paintings by a renowned artist from Edo period Maruyama Okyo on the sliding doors of Omote Shoin awaits you.

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