Concept

CONCEPT

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep
knowledge. There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality. Hidden hamlets conceal
their own unique culture.
Here you can interact with the local inhabitants.There are journeys in Japan
that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region,
at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to
welcome you.


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UNDISCOVERED EXPLORATION

~Find excitement and adventure among the abundant nature of Japan~

The Japanese archipelago extends a long distance from north to south, and encompasses
a wide range of climates and topography. As a result of this it is blessed with an
abundance of natural scenery. The beauty produced by nature in Japan is an impressive
sight, and enjoying the activities that take place in such a setting is truly exciting.
How about a little adventure to fully appreciate Japan?

Kujukushima Pirate Cruise Ship Mirai

A taste of the future on Japan’s first electrically-propelled pleasure cruise.

Scenic Photo Shooting at Chichibugahama Beach !

This is a photo shooting plan at Chichibugahama Beach.

Enjoy the Autumn/Winter Sky Resort

Enjoy the beauty of Yatsugatake Plateau in autumn and winter.

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UNDISCOVERED CULTURE

~Unique Cultures~

Is an experience of Japanese culture in Kyoto enough?
Not even close. There is a wealth of history and tradition to discover all over Japan.
As you head deeper into the regions of Japan you can find unique cultures much as they
have always been. Let’s take a trip to explore these places where you can
encounter the many cultures of Japan.

Discover Traditional Skill × Art in Takamatsu

Craftsmen in this area were called “Sanuki” during Edo period, when their high skill was nurtured.

Sanuki Udon and sightseeing / art tour by Udon Bus !

Discover famous Sanuki Udon restaurants as well as sightseeing and art spots by a dedicated bus.

Gastronomy of Snow Country: The Gift from the Country Hill and Cooking by Hot-spring

Gastronomy in a hot-spring town on a country hill at its best.

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UNDISCOVERED LIFE

~Hidden villages and a chance to meet the locals who live there~

Japan is known as a highly advanced nation, and this is certainly the impression you
will get if you venture to one of its cities. Yet set foot in the countryside and you
will encounter a way of life in harmony with nature that has been carrying on throughout
the ages. So let’s head to the countryside, and there get to know the local people and
their livelihood. There is a whole other Japan that you are yet to discover.

A Thousand Years,a hidden hamlet : Iya & Oboke Shangri-la Tour

The encounter with the villagers will make you understand the reason why the place has been able to be a paradise on earth.

~Passed down 150 years ago by Echigo Province’s largest landowner~ The Ito Manion & Mochi Making

Niigata Prefecture produces the best rice in Japan.

Hike up a valley to clear water & the old post town of Daigahara

Let’s begin the day with a hike up the famous Shojigataki Waterfall.

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UNDISCOVERED SPIRIT

~Feel the deep spirituality at the ancient shrines and pilgrim trails~

Where did the Japanese, who see divinity in trees and rocks, and have compassion for
nature, get this sensitivity from? Perhaps there are clues to be found in the Jomon
Culture which for a period of over 10,000 years lived in harmony with nature. Or we
can catch a glimpse in the religious ceremony that has been going for over 1000 years
and is still performed today. We will introduce you to some trips that will take you
to the source of this deep spirituality found in Japan.

The island where deities dance. Stay on Sado and experience the festival!

Come to Sado for a unique festival experience.

Hike like a Ninja and experience a Japanese traditional house from the Edo period

Hike the field in Japanese traditional shoes, Jikatabi, that Ninjas also used to wear.

Hike up a valley to clear water & the old post town of Daigahara

Let’s begin the day with a hike up the famous Shojigataki Waterfall.

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