Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Experience Snow Country’s wisdom and culture ~ Snow Country Sake ~

Uonuma area is one of Japan’s leading rice growing areas.

A journey through the culture and wisdom of the “snow country” ~ Hegi Soba ~

Would you like to experience modern art and everyday life in the “snow country”?

Get to know Rokugo Manzan culture. Senpukuji Temple・ Experience real zazen (seated Zen meditation) and hand-copying of sutras

Senpukuji Temple is a Zen temple located in Kunisaki.

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