Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Stroll around a castle town that still retains the Edo atmosphere while wearing Kimono

A step back in time to the Edo period. Stroll around the old town which has a uniquely Japanese-style castle while dressed in a kimono.

Faith x Art Exploration in Kotohira

Through the historical art in a land of faith, come to know the spirit of the Japanese.

Snow Country Culture. Getting ready at your pace.

Meet the long-term residents of the countryside! A relaxed trip to see winter preparations in Snow country!

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Latest news

Nice to meet you

We have published a website.

We have our website renewed

On new page you can learn about experiences.

Long time no see

Aso-Kuju Tourism Zone was added.

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