Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Enjoy Local Performing Arts and Food with Sado Islanders: Osaki Soba no Kai

You can enjoy its local performing arts with local food in a friendly atmosphere.

Let’s stroll a Castle Town in Kimono (Café Coupon included)

Step back in time to the Edo period in the castle town of Kitsuki City.

A Thousand Years,a hidden hamlet : Hidden Village of Ancient Heike Warriors Tour

This tour visits Ochiai Village community that has sustained a natural life for over a thousand yearson the steep slopes of the mountains as well as Asa House.

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