Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Gastronomy of Snow Country: The Gift from the Country Hill and Cooking by Hot-spring

Gastronomy in a hot-spring town on a country hill at its best.

Fisherman’s Town of Ojika, Saruku

Ojika Island is located in the northernmost of the Goto Islands in the East China Sea, west of Japan.

Enjoy the Autumn/Winter Sky Resort

Enjoy the beauty of Yatsugatake Plateau in autumn and winter.

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Do you know "SAKURA QUALITY"?

Explore or Travel to Japan