Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Minami-Aso Outer Rim Trekking

Aso is known for the gigantic caldera.

A countryside highland experience with views of Mt. Fuji – really close to Tokyo!

Japanese highland resort “Kiyosato”, as well as traditional countryside culture at a old farmhouse.

Discover Island × Art at Shodoshima Island

Let’s enjoy cinema art visiting the filming locations of various cinemas and TV dramas and recalling their stories.

SEE ALL

Do you know "SAKURA QUALITY"?

Explore or Travel to Japan