Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Experience Snow Country’s wisdom and culture ~ Snow Country Sake ~

Uonuma area is one of Japan’s leading rice growing areas.

Discover Faith × Art in Kotohira

After completing the 785 steps to the main shrine of Kompira Shrine, the paintings by a renowned artist from Edo period Maruyama Okyo on the sliding doors of Omote Shoin awaits you.

Enjoy Local Performing Arts and Food with Sado Islanders: Osaki Soba no Kai

You can enjoy its local performing arts with local food in a friendly atmosphere.

SEE ALL

Japan Tourism Zones Top Tour Poll 2017

Explore or Travel to Japan

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.