Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Discover Akan River “River Walk” ~Looking for music by the nature of Akan~

The sound of the earth also can be heard at a hot spring spot.

The Tale of the Western Sea ~ Visit the histories that have been brought about where cultures meet by the sea ~

This is where the two stories meet: the primitive nature existing far before human beings were born.

Horse Trekking through the Thousand Year Plains

Aso boasts one of the best calderas in the world, and the panoramic views are exceptional.

SEE ALL

Do you know "SAKURA QUALITY"?

Explore or Travel to Japan