Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

An Ancient Hub for Modern Times

The Hamamatsu area has been a thriving hub since ancient times. With the green blue waters of Lake Hamana in the center, the surrounding region is an area of tea plantations, soy-sauce breweries, and traditional culture hidden amid the modern city scape.

A Land of Nature, Art, Beauty, and Culture

A land not quite like anywhere else in Japan. From islands filled with modern art that challenges our conceptions, quirky Showa Era streets of cities caught in the past, ancient temple halls on secluded mountain peaks, all the way to the far reaches of the Japanese countryside hidden in the still wild Iya Valley, there are too many things to uncover on the island of Shikoku to count.

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EXPERIENCE PROGRAM

Brompton Bicycle Pottering – Iya Valley Course

Brompton bikes are lightweight, compact, and easy to transport.

Stepping Back in Time

Enjoy this traditional footpath tour through the unspoiled nature and townscape of the Hakushu area.

YASA Homestay: Sustainable Island Living

Peek behind the tourism scene, diving deeper into a local culture not as a tourist.

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HIGH LIGHTS

Explore or Travel to Japan

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.