Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

AND MORE

EXPERIENCE PROGRAM

Mashu Star Watching tour

The sky is starry for 360 degrees, as far as you can see.

Discover Traditional Skill × Art in Takamatsu

Craftsmen in this area were called “Sanuki” during Edo period, when their high skill was nurtured.

Try your luck at the Boat Race, and try to pick the winner from the 6 racers!

Boat Race is a fast paced water sport where 6 boats race across the surface of the water and there is one winner.

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Japan Tourism Zones Top Tour Poll 2017

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JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.