Concept
Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these eleven special areas are waiting to welcome you.
Journeys of Discovery
Unexpected Kyoto
The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.
The Blessings of the North
Hokkaido is a region of rugged beauty, warm people, rich culture, and some of the freshest cuisine available in Japan. A place that is in harmony with nature, it is easy to lose oneself in the deep forests, towering mountain peaks, and clear waters of this region.
Mountains and Fields Painted with Local Color
From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.
EXPERIENCE PROGRAM
From Olives to Eel, The Cuisine of Shodoshima
Take a day to experience Japanese cuisine and rural landscapes through the rich cuisine of Shodoshima Island.
Exploring Japan’s Jomon Culture
Explore sacred sites dating back to the Jomon culture scattered throughout the area by car.
Kushiro River Canoe Tour
The Kushiro River flows into the Pacific Ocean and has a length of roughly 154 km.
HIGH LIGHTS
Finding Kyushu
Japan is made up of many islands which is one of the re […]
A Land of Nature, Art, Beauty, and Culture
The main island is the first stop for many when explori […]
Unexpected Kyoto
Ask most people with an interest in coming to Japan whe […]
AREAS
- 1. Mizu-no-Kamuy ~KushiroWetland,Akan,and Mashu~ Tourism Area
- 2. Furano・Biei Tourism Zone
- 3. Niseko Tourism Zone
- 5. Snow Country Tourism Zone
- 6. Yatsugatake Tourism Zone
- 8. Kyoto by the Sea Tourism Zone
- 9. Kagawa Setouchi Art Tourism Zone
- 10. Nishi-Awa, Mt. Tsurugi and The Yoshino River Tourism Zone
- 11. Toyonokuni Millennium Heritage Tourism Zone
- 12. Sea Wind Country Sasebo Ojika Tourism Zone
- 13. Aso-Kuju Tourism Zone

















