Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

Finding Kyushu

Kyushu is a land of verdant scenery, spirited people, and some of the most delicious cuisine to be found in Japan. From towering castles, multi-cultural districts seemingly preserved in time, and the sweeping valleys in the heart of Kyushu, there is always something to do.

Mountains and Fields Painted with Local Color

From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.

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EXPERIENCE PROGRAM

《Accommodation Plan》Gibier Feast & Mountain Life Experience

In this accommodation plan, you’ll stay at Uribo, a guesthouse run by Mr. Kinoshita, a hunter versed in agriculture, forestry, and fishing.

Best for making great travel memories! Indigo dyeing experience on Udatsu street

Try Tokushima’s traditional indigo dyeing on Udatsu street in Wakimachi, once flourished as the distribution center of indigo plants several hundred years ago.

The Gastronomy of YUKIGUNI

Due to the snowy climate and long winters, the warmer months are used in part to prepare foods for the winter.

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HIGH LIGHTS

Explore or Travel to Japan

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.