Concept
Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.
Journeys of Discovery
Unexpected Kyoto
The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.
Finding Kyushu
Kyushu is a land of verdant scenery, spirited people, and some of the most delicious cuisine to be found in Japan. From towering castles, multi-cultural districts seemingly preserved in time, and the sweeping valleys in the heart of Kyushu, there is always something to do.
Mountains and Fields Painted with Local Color
From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.
EXPERIENCE PROGRAM
《Accommodation Plan》Gibier Feast & Mountain Life Experience
In this accommodation plan, you’ll stay at Uribo, a guesthouse run by Mr. Kinoshita, a hunter versed in agriculture, forestry, and fishing.
Best for making great travel memories! Indigo dyeing experience on Udatsu street
Try Tokushima’s traditional indigo dyeing on Udatsu street in Wakimachi, once flourished as the distribution center of indigo plants several hundred years ago.
The Gastronomy of YUKIGUNI
Due to the snowy climate and long winters, the warmer months are used in part to prepare foods for the winter.
HIGH LIGHTS
Finding Kyushu
Japan is made up of many islands which is one of the re […]
A Land of Nature, Art, Beauty, and Culture
The main island is the first stop for many when explori […]
Unexpected Kyoto
Ask most people with an interest in coming to Japan whe […]
AREAS
- 1. Mizu-no-Kamuy ~KushiroWetland,Akan,and Mashu~ Tourism Area
- 2. Furano・Biei Tourism Zone
- 3. Niseko Tourism Zone
- 4. Tokimeki Sado and Niigata Tourism Zone
- 5. Snow Country Tourism Zone
- 6. Yatsugatake Tourism Zone
- 8. Kyoto by the Sea Tourism Zone
- 9. Kagawa Setouchi Art Tourism Zone
- 10. Nishi-Awa, Mt. Tsurugi and The Yoshino River Tourism Zone
- 11. Toyonokuni Millennium Heritage Tourism Zone
- 12. Sea Wind Country Sasebo Ojika Tourism Zone
- 13. Aso-Kuju Tourism Zone