Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these eleven special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

A Land of Nature, Art, Beauty, and Culture

A land not quite like anywhere else in Japan. From islands filled with modern art that challenges our conceptions, quirky Showa Era streets of cities caught in the past, ancient temple halls on secluded mountain peaks, all the way to the far reaches of the Japanese countryside hidden in the still wild Iya Valley, there are too many things to uncover on the island of Shikoku to count.

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

The Blessings of the North

Hokkaido is a region of rugged beauty, warm people, rich culture, and some of the freshest cuisine available in Japan. A place that is in harmony with nature, it is easy to lose oneself in the deep forests, towering mountain peaks, and clear waters of this region.

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EXPERIENCE PROGRAM

Journey from Eco-Lodge to Eco-Lodge: Hiking the Ancient Trails

National park trip to traditional hot spring inns. Enjoy scenic trails and snow country culture. Eco-lodges, 5% of fees support trail conservation.

Yatsugatake Adventure Retreat “Local Traditions Endowed by Sacred Mountains”

A tour interacting with locals centered on the waters and traditions of Mt. Kaikomagatake, where mountain worship is still practiced.

Exploring Ainu Culture

For centuries, the forests of Lake Akan have been an important place for the native Ainu population.

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HIGH LIGHTS

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JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.