Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.
Journeys of Discovery
A Land of Nature, Art, Beauty, and Culture
A land not quite like anywhere else in Japan. From islands filled with modern art that challenges our conceptions, quirky Showa Era streets of cities caught in the past, ancient temple halls on secluded mountain peaks, all the way to the far reaches of the Japanese countryside hidden in the still wild Iya Valley, there are too many things to uncover on the island of Shikoku to count.
An Ancient Hub for Modern Times
The Hamamatsu area has been a thriving hub since ancient times. With the green blue waters of Lake Hamana in the center, the surrounding region is an area of tea plantations, soy-sauce breweries, and traditional culture hidden amid the modern city scape.
Mountains and Fields Painted with Local Color
From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.
Geisha: Traditions Still Alive
During the Edo Period, Niigata used to be the largest port in the Sea of Japan and was used extensively for trade.
Soy Sauce the Traditional Way
At tha soy sauce brewery Meiji-Ya, a soy sauce brewery with a long tradition in Hamamatsu.
Fields of Lavender
Fields of lavender dot the farmlands of Furano and Biei making for a fragrant.
Authentic Sado : Cuisine and Culture
The Journeys of Discovery around Undiscovered Japan are curated tours that aim to provide an introduction to some of the highlights of a region. These are longer trips that often combine visits to different parts of the Undiscovered Japan portfolio. They offer fantastic trips in themselves but also serve as inspiration for future explorations, and in a short time you will have a much better idea about a region and its unique charms.
Find adventure tours among the abundant nature of Japan
Our goal is to introduce 13 regions of Japan that are generally not part of most travelers’ itineraries.
- 1. Mizu-no-Kamuy ~KushiroWetland,Akan,and Mashu~ Tourism Area
- 2. Furano･Biei Tourism Zone
- 3. Niseko Tourism Zone
- 4. Tokimeki Sado and Niigata Tourism Zone
- 5. Snow Country Tourism Zone
- 6. Yatsugatake Tourism Zone
- 7. Hamanako Tourism Zone
- 8. Kyoto by the Sea Tourism Zone
- 9. Kagawa Setouchi Art Tourism Zone
- 10. Nishi-Awa, Mt. Tsurugi and The Yoshino River Tourism Zone
- 11. Toyonokuni Millennium Heritage Tourism Zone
- 12. Sea Wind Country Sasebo Ojika Tourism Zone
- 13. Aso-Kuju Tourism Zone