Undiscovered Japan|EXPLORATION,CULTURE,LIFE,SPIRIT

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

What you will find on this website

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

Mountains and Fields Painted with Local Color

From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.

The Blessings of the North

Hokkaido is a region of rugged beauty, warm people, rich culture, and some of the freshest cuisine available in Japan. A place that is in harmony with nature, it is easy to lose oneself in the deep forests, towering mountain peaks, and clear waters of this region.

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