Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

A Land of Nature, Art, Beauty, and Culture

A land not quite like anywhere else in Japan. From islands filled with modern art that challenges our conceptions, quirky Showa Era streets of cities caught in the past, ancient temple halls on secluded mountain peaks, all the way to the far reaches of the Japanese countryside hidden in the still wild Iya Valley, there are too many things to uncover on the island of Shikoku to count.

The Blessings of the North

Hokkaido is a region of rugged beauty, warm people, rich culture, and some of the freshest cuisine available in Japan. A place that is in harmony with nature, it is easy to lose oneself in the deep forests, towering mountain peaks, and clear waters of this region.

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

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EXPERIENCE PROGRAM

Discovering YUKIGUNI tour

Only 70 minutes from the bustling streets of Tokyo is the northern “snow country.”

Simple and Delicious – The Traditional Cuisine of Sado Island 

Here you may make your own bamboo bowl and enjoy a high-quality meal made with Iwakubi`s rice.

Inspiration and Comfort TIMELESS YUKIGUNI

The foothills of the local mountains are an absolute delight for lovers of nature at any level.

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HIGH LIGHTS

Explore or Travel to Japan

JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.