From the soil of Niseko comes the rich bounty of the region. A land of fields and farmers framed by the mountain and blue sky, there are a myriad of activities, locations, and dishes to connect visitors with the culture and beauty of the area.

A land not quite like anywhere else in Japan. From islands filled with modern art that challenges our conceptions, quirky Showa Era streets of cities caught in the past, ancient temple halls on secluded mountain peaks, all the way to the far reaches of the Japanese countryside hidden in the still wild Iya Valley, there are too many things to uncover on the island of Shikoku to count.

From traditional dishes, sweeping scenery, festivals and dances – there is more than enough to discover from the snowy heart of northern Japan to the shores of Sado Island, a place where deities can still be seen dancing across the sea…

The Sasebo city provides an intriguing contrast to the more common scenes of modern Japan.

A traditional dance known as “Onidaiko” is performed on Sado Island.

Take part in a mystical, gomadaki fire ritual.