Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these twelve special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

Sea in the Sky : Nature Like No Other

Beneath the fiercely azure sky that has earned the moniker “Yatsugatake Blue,” is a land of rich nature, rustic vineyards, and mountain top views that see the land and sky disappear into each other.

Authentic Sado : Cuisine and Culture

From traditional dishes, sweeping scenery, festivals and dances – there is more than enough to discover from the snowy heart of northern Japan to the shores of Sado Island, a place where deities can still be seen dancing across the sea…

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EXPERIENCE PROGRAM

The Gastronomy of YUKIGUNI

Due to the snowy climate and long winters, the warmer months are used in part to prepare foods for the winter.

Stepping Back in Time

Enjoy this traditional footpath tour through the unspoiled nature and townscape of the Hakushu area.

The Island Where Deities Dance

A traditional dance known as “Onidaiko” is performed on Sado Island.

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HIGH LIGHTS

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JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.