Concept

Along the whole length of Japan there is a wide variety of nature and climates.
Many layers of culture are interwoven into its long history.
Bounty from the mountains and from the sea, and cuisine created from deep knowledge.
There is a Japan that you are yet to discover.
Nature is a place to play, and a place of adventure.
Ancient routes and shrines summon deep spirituality.
Hidden hamlets conceal their own unique culture.
Here you can interact with the local inhabitants.
There are journeys in Japan that you are yet to discover.
We will provide an environment in which you can enjoy Japan in full confidence,
with accommodation programs that distill the charm of the region, at internationally accepted quality standards.
This is a Japan chosen for discerning travelers.
Travel concierges from each of these thirteen special areas are waiting to welcome you.

What you will find on this website

Journeys of Discovery

Authentic Sado : Cuisine and Culture

From traditional dishes, sweeping scenery, festivals and dances – there is more than enough to discover from the snowy heart of northern Japan to the shores of Sado Island, a place where deities can still be seen dancing across the sea…

An Ancient Hub for Modern Times

The Hamamatsu area has been a thriving hub since ancient times. With the green blue waters of Lake Hamana in the center, the surrounding region is an area of tea plantations, soy-sauce breweries, and traditional culture hidden amid the modern city scape.

Unexpected Kyoto

The lesser-known side of Kyoto is a place of quaint fishing towns, quiet beaches, and gently flowing waters. A perfect get-a-away from the bustle of city life and an ideal location to discover what small town Japan has to offer.

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EXPERIENCE PROGRAM

A Family Friendly Adventure Tour of Yatsugatake

A new way to explore Yatsugatake.

Oboke / Iya Taxi Course to the Iya Valley and Oku-Iya Niju Kazurabashi

With this taxi course you will be taken deep into the tranquil Iya Valley to the beautiful Double Vine Bridges.

Inspiration and Comfort TIMELESS YUKIGUNI

The foothills of the local mountains are an absolute delight for lovers of nature at any level.

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HIGH LIGHTS

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JTB Global Marketing & Travel Inc.

JTB Global Marketing & Travel Inc.